Social Media Sites Changing The Way We Trade
Many people first got a real opportunity to experience online sales for themselves when Ebay launched and revolutionised the whole trading market. It meant that you didn’t have to have you own physical shop to make money buying and selling, and people could find items online that they may not have been able to find elsewhere. It is likely that Ebay will remain a highly used site for many years to come, but the prominence of online trading has now been taken to a new level by sites such as Twitter and Facebook that boast a more social capacity.
Facebook first saw the potential in allowing people to advertise items on their site a very short time after they launched. Their ‘marketplace’ quickly became an active community in itself and people even started setting up shops here, in the same way as you might do on Ebay. There are of course some well established sites such as Craig’s List and Gumtree that provided successful online trading abilities, but the enhanced social element of the newer sites has meant they have come under strong pressure from the competition. They allow buyers and sellers to interact with each other in many more ways, including being able to trade photos easily, see friend’s recommendations or even ask online experts before they buy. For example, before you make that commitment to buy one of those second hand bikes you can request more pics, query your friends about it, or ask those people who are hanging out in the cycling community section if you are making the right choice, and if not, what is the right one?
Further more, with the likes of Twitter to your disposal you can flip the advertising process on its head by requesting second hand items that you are seeking. For example an extreme sports enthusiast might post on their twitter profile that they are looking for 7’6” surfboards, and because of the potential size and power of the networks here, they will likely find multiple people very quickly who have suitable surfboards for sale.
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